Friday, January 31, 2014

Ulta Extreme Wear Gel Eyeliner Review

Hi!
**all items purchased by me

Time for another review!  I thought today I'd give my thoughts on an eyeliner that I picked up November last year.  I actually picked this as my "reward" for shopping at Ulta so much last year, as it was one of the choices for the level I had spent and I was in need of a new black gel liner.

This is the Ulta Extreme Wear Gel Eyeliner in Primetime.  I have to be honest, it wasn't what I expected.  I was expecting this to be a plain matte black gel liner, but I got a surprise when I opened it.
From the first use, I felt it was too wet for my particular taste in gel liner.  I felt like it took forever for it to dry down.  Now that I've had it for a while, it's dried up some since I haven't been screwing the lid on super tight -  I wanted it to dry out a bit.  But while it was too wet, and now that it's drier, I've never really loved the way that it applies.  I've used 3 different brushes and have yet to be able to quickly apply and go.  This takes time to apply and if I'm not careful when I go over the same part of the line to darken it, it has a slight tendency to lift some of the original line.  It takes multiple dips into the jar to get enough to do my favorite cat eye/wing liner.  It also applies a little clumpy, which then tend to fall down to my cheek while applying (and even a little throughout the day if I missed smoothing out all of clumps of liner).  I've also noticed this fading on me when I've applied early in the day and check how it's doing in the later evening.  With my old gel liner (the Maybelline Eye Studio gel liner) I never had any of these issues.
~I used the Real Techniques Silicone Eye Liner Brush for my "doodles"~
~can you see those chunks on the top 2 swatches?  and all the sparkles ~

So besides the formula issue, I was also disappointed in the color in that it has silver shimmer in it.  That's not what I wanted - the label gave no indication as to the shimmer.  It's not as black as I wanted, either.  I feel like it's more of a dark charcoal.  As for it being "extreme wear," I can smudge the liner after it's set up on my hand for about 5 minutes.  When I want my waterline to be black for all day I tend to use gel line (applied by dipping a pencil eye liner in the gel) but since this one has shimmer in it, I haven't tried it there for how long it lasts.

I've used the Real Techniques Fine Liner Brush, Silicone Eye Liner Brush, and the E.L.F. Studio Angled Eyeliner brush and haven't been happy with the application using any of these without taking the extra time to really build things up and smooth things out.  The other brush I will typically use for gel liners is just the brush that comes with the Maybelline Eye Studio Gel Liner, but I haven't used it with this liner yet.

If I don't consider the fact that it's not the matte black that I wanted, it is a pretty liner.  But it does have formula issues for me.  I'll probably continue using this off and on for when I want a little extra sparkle to my eye look, but I'm going to be searching for a new plain matte black gel liner.  I won't repurchase this, and I won't purchase any of the other colors that are in the Ulta line due to the formula issues I had.  These liners are priced at $10.

What's your favorite matte black gel liner?  Or do you prefer pencil or liquid liners?

**all items purchased by me
**my opinions are my own
**not sponsored/affiliated

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